AMANDA E GROSS

ART + DESIGN | GROSSDRAWS@GMAIL.COM

Instructional Design

I’m a freelance Instructional Designer; joining forces with trusted subject matter experts, I craft materials that effectively train employees and enlighten customers. My experience includes a very enjoyable 3 three years as a full-time Instructional Designer for Sysmex America, Inc. (both onsite and remote). Previously, I was an Instructional Designer for university courses in all subjects as a temporary, full-time remote Instructional Designer with Kaplan Higher Education and simultaneously wrote marketing copy as a Freelance Educational Copywriter for Corwin Press / SAGE Publications and facilitated asynchronous discussions as an online Instructor with Academy of Art University’s School of Art Education.

I can adapt to your company’s standard project management protocols, or use the ADDIE model:

  1. ANALYZE: Perform a needs analysis, including the desired scope of content, learning objectives, audience, and team members involved. Determine a timeline. Gather existing source materials, and get subject matter expert feedback on existing content. Determine deliverables.

  2. DESIGN: Subject matter expert(s) determine final content, and conduct testing, if applicable. Determine assets needed (e.g. images, graphic design, video scripts, printout)

  3. DEVELOP: Create and/or receive assets. Begin reviewing process with stakeholders, so that training material is approved by all.

  4. IMPLEMENT + EVALUATE: Ensure that final materials and any process documentation is sent to the appropriate team member(s) (e.g. training supervisor, instructors, etc.). Test all “live”/published material, and verify that it’s trackable and accessible.

 

Project example > interactive e-Learning modules:

I can create simple-to-use and visually engaging interactive e-Learning modules, using information from your trusted subject matter expert(s), including:

  • Video (I can edit live action videos created by your team, add finished video, or pair still images with callouts)

  • Audio narration (I can edit audio created by your team, or record and edit my own)

  • Copy writing and/or editing for clarification, based on text from your subject matter expert(s)

  • Graphic and layout design, using design best practices, that conforms to your branding style guide

  • Knowledge evaluations that check for understanding

At right: Page from an e-Learning module for a Kaplan Higher Education course for teachers

Below: Pages from an e-Learning module for Sysmex America, Inc. for hematology lab technologists, then a module with an adapted branding style to appeal to a Sales audience

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sysmex-screenshot-cover-border.jpg
sysmex-screenshot-page-border.jpg
 

Project examples > instructional materials for print:

From left: Exhibit signage for patrons to follow along at The Children’s Creativity Museum, and the cover of a 30-page guide that I designed for hematology lab technologists for Sysmex America, Inc.

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AmandaEGross-BasicHematology-Part1-cover-border.jpg
 
DIY Project October final.jpg
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AmandaEGross-BasicHematology-Part1-internalpage-border.jpg
 
screenshot-sysmex-guide.jpg
 

Additional examples:

From left: a committee logo for Sysmex America, Inc. and educational comics for Kaplan Higher Education

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